Why we love it
“When you find a bra that fits, you should have at least 3 in your rotation. That's why I created limited edition bra wardrobes. Each style has the same great fit and smoothing memory foam cup, and is offered in different fabrics and colors to fit your mood.” Ra'el Cohen, Head of Design
Sometimes it feels good knowing you have a little secret hiding under your clothes. We've curated this collection of 24/7™ bras to cover you through every moment of your busy life. The 24/7™ Classic T-Shirt Bras in Naked 2 and Deep Orchid feature buttery soft memory foam cups that form to your body, while the 24/7™ Lace Balconette Bra in Blue Iris is a pop of color perfect for warm, summer nights.
Each of our 24/7™ bras feature padded back closures, gold alloy hardware, and memory foam cups. The pleated straps, lovely lace details and romantic hues make this the perfect bra wardrobe.