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You know your body, we know your fit.

Shop the 24/7™ Collection

Bras designed for the modern woman.

What's your breast shape?
Take our 2 minute Fit Finder® quiz and we'll recommend the perfect bra for your size and shape.

Try a 24/7™ Classic Bra for free for 30 days. Love the fit or send it back.

Try before you buy

The 24/7™ Collection

An extraordinary bra for every moment, and every outfit.

This full coverage bra fits so comfortably and nicely that I forgot that I had one on! Plus, the jewel tone is really flattering. Doris S. - Customer

Picked for you

Everyday classics in your perfect shade of nude.

Shop the New Nakeds

Love the way you feel under each and every look.

I rarely love a bra, but I love this bra. Having a half-cup size made all the difference from being just a little too big or a little too tight. Meghan C. - Customer
We’re passionate about perfect fit.

In the press

100% Fit Guarantee

We’re confident you’ll love the fit, feel, and style of our bras. If you’re not 100% happy with your purchase, we'd love to help. Returns and exchanges are always free.

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