As bra designers, we know we’re doing our job if you never think about your bra.
Who wants to think about their bra all day? If you find yourself adjusting throughout the day, you’re probably experiencing some fit issues: straps digging in, slipping straps, cup overflow and cup gaping are the most common we’ve encountered. Or, you could be wearing the wrong bra size altogether.
Because there are so many things that can go wrong with your bra, we set out to make the right one by focusing on three things: style, fit and feel. We believe the best bra is one you never think about, and that you shouldn’t have to deal with those extra distractions throughout your busy day. In fact, we’ve spent four years putting in extra hours to ensure we’re designing each of our bras with thoughtful little details that truly make a difference in how your bra feels.
Here are just a few of the reasons why our bras are obsessively comfortable:
Contrary to popular belief, your bra straps should not be doing the heavy lifting—your bra band should be doing most of the work. Your straps serve the purpose of providing structure and comfort, so we designed our T-shirt Bra with accordion straps made of a rayon, nylon, and spandex blend that give you extra support without cutting into your shoulder. If you need a Perfect Coverage option, the straps on our Perfect Coverage Bra are lined with memory foam, which means no strap dig in and no slipping straps.
You could argue that the cups are the most important part of your bra: they keep everything in place, support you and provide extra comfort. The Cut even described our bra cups as “pillowy clouds”, because we’ve developed a proprietary blend of lightweight memory foam to give the bra the feeling of a second skin. Yes—memory foam. We put the material you find in the most comfortable mattresses in your bra, and it seamlessly hugs your curves to flatter your natural shape.
In certain bra styles and for particular bra sizes, underwire is key. It provides some definition, supports your breasts and allows them to sit in the cups where they should. Our underwire is a bit different than most, in that we sew flat tubing into the bra’s frame. It costs twice as much, but it keeps the bra’s underwire from poking out and scraping your skin.
Part of reimagining an industry means doing things differently, and we really didn’t like how bra tags felt. Tags are itchy and they get in the way—“what if”, we thought, “we printed all of that information on the fabric itself?” So, we printed all information (size, style, and brand) on the padded clasp in the back of your bra instead.
Hooks are another main feature of most bras that always bothered us. They’re typically made of a thin layer of felt, and if you lay on your back or lean up against anything, you can feel the metal hooks up against your back. To get rid of this issue, we made our hook and eye with ultra-comfortable microfiber fabric, and we lined it with memory foam so you have a little added cushion.
Interested in learning more about the making of your favorite ThirdLove bras? We tell all in this Inc. Magazine article, How an MIT Grad Made a $68 Bra So Perfect, You'll Forget You're Wearing It.
Tags:
*Does not combine with discount codes
Your cart is empty
Give it some love. Your boobs deserve Thirdlove.
Exchanges free for 60 days for all U.S. orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached. We only accept underwear in unworn condition, with original tags, in its unopened original polybag. Items marked final sale are not eligible for return or exchange. If something’s not right, we can help. Our Fit Experts are available via live chat, or email to answer any questions you might have.
Read more
Styles in AA-H, including half cups
Earn points for every $$ you spend.
Take our quiz to get your bra-blems solved.
is available over $35