You’re wondering, “How many bras should I own?” A good rule of thumb is three everyday bras, hence the “3 bra rule”. One on your body, one in the drawer ready to wear, and one in the wash. We recommend two bras in a neutral or skin tone shade, like our Mocha or Taupe bras, and at least one darker color like Black. Depending on your cup size and support needs, you can choose from a variety of styles like wireless, t-shirt, plunge, and full coverage bras.
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Our bras are all-inclusive and come in half-size cups to match all breast shapes and sizes.
24/7® Classic
T-Shirt Bra
$72 $59
24/7® Classic
Second Skin Unlined
$72 $49
24/7® Classic
Uplift Plunge Bra
$72 $59
24/7® Classic
Strapless
$68 $49
Smoothing Scoop Wireless Bra
$48 $29
24/7® Classic
Wireless Crossover Minimizer Bra
$68
24/7® Classic
Unlined Minimizer Bra
$78
Zero Edge™
Wireless Push-Up Bra
$58 $49
Zero Edge™
Push-Up Bra
$58 $49
24/7® Classic
Wireless Bra
$68 $59
24/7® Classic
Perfect Coverage Bra
$72 $59
Form 360 Fit™
Wireless Bra
$68 $49
ComfortStretch
Smoothing Full Coverage Bra
$78 $69
ComfortStretch
Front Close T-Shirt Bra
$78
ComfortStretch
Smoothing Wireless Bra
$68
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Returns & exchanges free for 60 days for all U.S. orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached. We only accept underwear in unworn condition, with original tags, in its unopened original polybag. Items marked final sale are not eligible for return or exchange. If something’s not right, we can help. Our Fit Experts are available via live chat, or email to answer any questions you might have.
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Styles in AA-H, including half cups
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