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To make the best wirefree cotton bra, we utilized luxuriously soft, and breathable Pima Cotton to create our Pima Cotton Wireless Bra. An elevated take on traditional wireless cotton bras through innovative, comfort-first design, we utilized molded, memory foam cups to maintain a subtle lift and full support, with zero discomfort.

  • Available in cups A–I, including our signature half-cups, and bands 30–48
  • Molded memory foam cups
  • No underwire
  • Foam padded hook and eye, and tagless (scratch-free!) printed label
  • Multi-way straps
  • Gold alloy hardware
  • Pima Cotton/Nylon/Spandex

60 Day Fit Guarantee

We want you to be completely happy with your ThirdLove purchase. If you don’t love it, exchanges and returns are free for 60 days. If something’s not right, we can help. Our Fit Experts are available via live chat and email to answer any questions you might have. Our Returns & Exchanges Center makes it easy for you to locate your order and easily swap out the size and/or style.

This style is great for these breast shapes:

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Designed for Your Comfort

Bras made for style that you can feel great in.

Perfect Fit Promise

We stand behind our products. If you don't love it, exchanges & returns are free for 60 days.


Premium Details

Thoughtful designs for support that puts your comfort first.


Over 80 Bra Sizes

Created with the measurements of millions of women.


Supporting Women

Over $18 million worth of bras donated to women in need.