Traditionally, women were given the choice between two terrible options when it came to their bras and underwear. Be sexy, or be comfortable. Yeah, we thought that was outdated too — so we created ThirdLove. A third, better option where we don't need to choose between being sexy or comfortable. We can just look and feel our best, whatever that means to us.
We do bras differently. No discomfort. No dressing rooms. No drama. Just insanely comfortable bras, designed to fit perfectly. We use millions of real women’s measurements—not size templates—to create our products. Our Fit Finder recommends your ideal bra in 60 seconds. In between cup sizes? We invented half-cups. We carry double the amount of sizes of most other brands. We make it our mission to make a bra for you.
Every woman deserves to feel comfortable and confident. That core belief drives our company, from the products we design to how we give back. That's why we've partnered with renowned organizations such as I Support the Girls, Soles4Souls, Good360, and St. Anthony’s to donate bras to help women make powerful life changes. To date, we have donated over $40M in bras.