What Your Matching Underwear Says About You

Different colored ThirdLove underwear lying flat on an orange background.

There is no wrong or right way here, but how you roll underwear-wise says something about your personality.

Maybe you’re one of those women who just has to match her bra and underwear: beige with beige, black with black, lace with lace. Or perhaps you let your underwear drawer surprise you, diving right in to see what quirky pairings fate offers up.

Different colored ThirdLove bras match with different underwear.

Match like a boss

“For some women, not wearing a matching underwear set ruins their day—even though no one can see it,” says fashion psychologist Dawnn Karen, founder of the Fashion Psychology Institute and a professor at the Fashion Institute of Technology in New York City. “That indicates a somewhat controlled, particular, and perfectionist personality.”

“Women who feel strongly about matching are likely to be bosses or leaders,” she adds.

“Matching your sets, especially if they’re colorful, says you are confident and stylish,” according to stylist Jenny Altman. “Women tell me that they don’t do it for the men or partners in their lives, but rather for their own feeling of fabulousness and because it makes them feel great.”

Non-matchers are more creative

The non-matchers, according to Karen, tend to be creative types. “It’s not a negative,” she says, “but they’re usually more likely to have a go-with-the-flow personality. They don’t need a lot of order; they actually find structure in not having structure. If a room is too neat, they feel a loss of control. They enjoy being part of a group rather than in charge.” Non-matchers can fall into the “I don’t care” camp, says Altman, or it could be that they do care about how things feel (how they look: not so much).

“‘These people wear their most comfortable bra and panty, separately—whether or not they match or are part of a set,” she says. “This choice is about function and practicality rather than style.”

“One trend that has changed in recent years is how we match,” Altman says. “It used to be that sets were the exact same color, style, and fabric, etc. Now a set can be a bra and panty that just ‘go’ together—more like clothing. It can be a plum-colored bra and a printed panty with some plum in it. Sets can be fun and very personalized.”


Whether you love to match perfectly, or like a more eclectic approach, check out our bras and underwear and customize based on your unique style. We have several different styles of bras and types of panties to choose from. Pick the one that speaks to you, choose your colors, save money.


Additional reporting by Aimee Kinder and Kate Kittredge.