What Your Favorite Bra Colors Say About You

What Your Favorite Bra Colors Say About You

Whether you know it or not, you’re constantly choosing colors: a new pair of shoes, the bouquet you bring to broken-hearted friend, the paint in your kitchen. Even what you eat is influenced by color—researchers have found that the color of your food can affect how pleasant you think it tastes.

With color being so interwoven into our lives, we naturally got to thinking about the interplay of color, bras, and you. There are so many different color bras, it can be hard to choose. What is your go-to bra color and what does it say about you? We chose a few of ThirdLove’s top bra styles and colors and used color theory to connect the dots.

Here’s a look at what your favorite bra colors say about you:

Woman in a black bra.


The ultimate foundational bra color, black attracts personalities that are classic, sexy, edgy, and artistic. The best part? Everyone looks smashing in a black bra. Try out our Classic Uplift Plunge Bra in Black for the ultimate cool-girl look.

Woman wearing a purple bra.


A deep and rich purple hue, purple calls out to our romantic, mysterious, and feminine sides. Our Lace Contour Plunge Bra in Mulberry adds a hint of mystery that makes purple lovers everywhere swoon.

Woman wearing a red bra.


A passionate, classically sexy color, red appeals to those who are dominant and fearless. Red bras are the perfect symbol of your magnetic personality. Our 24/7® Classic T-Shirt Bra in Cerise is a bright, red bra that looks great without sacrificing comfort so that you can take life by the horns.

Woman wearing a beige bra.


Like the tender shade of this nude? It often appeals to warm and reliable types, but don’t let that fool you—it can also be the perfect cover for one’s mischievous side. Try our #1 bra, the 24/7® Classic T-Shirt Bra in Taupe! We offer this bra in a variety of other shades of skin tones as well such as Mocha, Sienna, and Espresso so you can always find your perfect nude.


Calming. Reassuring. Peaceful. Sound familiar? Then blue is for you. Women who reach for blue anything—from blouses to shoes and beyond—are reliable and trustworthy, to say the least. Our wireless bras and bralettes in shades of blue are ideal for dreamers everywhere.


A natural color that evokes strength, dependability, loyalty. This color often aligns with down-to-earth, warm, and sensual personalities. The 24/7® Classic T-Shirt Bra in Sienna supports us, so we can support others everyday.


Like a breath of fresh air, this color evokes peace, hope, and coolness. Calm, thoughtful, and trustworthy personalities are drawn to white bras. Feel light and airy in our Pima Cotton T-Shirt Bra in Sea Salt.

What’s your go-to bra color? Maybe you have more than one. Whether you’re sassy or shy, bookish or bold, (or a little bit of all of those) we’ve got a shade waiting to complement you. Peruse all our lingerie collections and try out different color pairings by matching your bra with underwear in the same, similar, or contrasting color.