What Your Favorite Bra Colors Say About You

What Your Favorite Bra Colors Say About You

Whether you know it or not, you’re constantly choosing colors: a new pair of shoes, the bouquet you bring to broken-hearted friend, the paint in your kitchen. Even what you eat is influenced by color—researchers have found that the color of your food can affect how pleasant you think it tastes.

With color being so interwoven into our lives, we naturally got to thinking about the interplay of color, bras, and you. There are so many different color bras, it can be hard to choose. What is your go-to bra color and what does it say about you? We chose a few of ThirdLove’s top bra styles and colors and used color theory to connect the dots.


What is Color Psychology

Ever stare into your lingerie drawer and wonder what your bra collection says about you? Turns out, those pretty pops of color might be revealing more than just a penchant for punchy hues. Welcome to the world of color psychology, where every hue tells a unique story. 

Color psychology is the study of how colors affect human behavior and perception. Color psychology is based on the idea that different colors have different meanings and associations, and they can influence our thoughts, emotions, and actions. Based on your color choices, color psychology can help you understand yourself better, as well as how others may perceive you. Each hue has its own unique sets of characteristics and associations, profoundly impacting our perception and moods. When it comes to choosing your favorite bra color, it is not merely a personal taste; it is a subconscious expression of your personality trait and your current state of mind. For instance, red is often associated with passion, excitement, and danger, while blue is linked to calmness and trust. 

In everyday life, color psychology is applied in various aspects–from marketing to interior designs and the whole spectrum of fashion and art. In fashion, you often use color psychology to choose the color that suits your personality, mood, and occasion. For example, if you want to feel confident and powerful, you might wear a black suit or a red dress. If you want to want to feel relaxed and peaceful, you might opt for a blue shirt or a green sweater. 

When it comes to the most popular bra colors, color psychology helps you choose one that matches your inner self or the image you want to project to others. Your bra color can also affect how you feel about yourself and your body, and yes, even how your partner may perceive you in the bedroom. An understanding of the intricate dance of colors on your lingerie can not only enhance your self-awareness but also empower you to select hues that resonate with your innermost emotions.


Decoding Your Bra Color Preferences

Woman in a black bra.


The ultimate foundational bra color, black attracts personalities that are classic, sexy, edgy, and artistic. The best part? Everyone looks smashing in a black bra. Try out our Classic Uplift Plunge Bra in Black for the ultimate cool-girl look.


Woman wearing a purple bra.


A deep and rich purple hue, purple calls out to our romantic, mysterious, and feminine sides. Our Lace Contour Plunge Bra in Mulberry adds a hint of mystery that makes purple lovers everywhere swoon.


Woman wearing a red bra.


A passionate, classically sexy color, red appeals to those who are dominant and fearless. Red bras are the perfect symbol of your magnetic personality. Our 24/7® Classic T-Shirt Bra in Cerise is a bright, red bra that looks great without sacrificing comfort so that you can take life by the horns.


Woman wearing a beige bra.


Like the tender shade of this nude? It often appeals to warm and reliable types, but don’t let that fool you—it can also be the perfect cover for one’s mischievous side. Try our #1 bra, the 24/7® Classic T-Shirt Bra in Taupe! We offer this bra in a variety of other shades of skin tones as well such as Mocha, Sienna, and Espresso so you can always find your perfect nude.



Calming. Reassuring. Peaceful. Sound familiar? Then blue is for you. Women who reach for blue anything—from blouses to shoes and beyond—are reliable and trustworthy, to say the least. Our wireless bras and bralettes in shades of blue are ideal for dreamers everywhere.



A natural color that evokes strength, dependability, loyalty. This color often aligns with down-to-earth, warm, and sensual personalities. The 24/7® Classic T-Shirt Bra in Sienna supports us, so we can support others everyday.



Like a breath of fresh air, this color evokes peace, hope, and coolness. Calm, thoughtful, and trustworthy personalities are drawn to white bras. Feel light and airy in our Organic Cloud Cotton Perfect Coverage Bra in Sea Salt.


Lace & Patterns

Beyond the palette, the inclusion of lace and patterns in your lingerie adds an extra layer of complexity to the language your undergarments speak. They can add some texture, detail, and flair to your bra, making it more attractive and feminine. With its delicate and intricate designs, lace imparts a sense of sensuality and refinement. It creates a touch of delicate intrigue, a hint of ‘peek-a-boo’ that whispers secrets and ignites curiosity. Lace shows off your skin in a subtle way, leaving the rest for imagination. If you love lace bras, you will likely be romantic, sensual, and elegant. You appreciate beauty and sophistication, and you like to feel feminine and delicate. Those drawn to lace are often individuals who appreciate the finer things in life and have a soft, romantic side.

Patterns, on the other hand, are all about personality. A floral pattern, for instance, might scream fun and femininity, while geometric prints exude structure, organization, or sophistication. Animal prints? Unleash your inner wild thing! They speak to the adventurous spirit within. The possibilities are endless, just like your unique spirit. Generally, if you love patterned bras, you will likely be fun, creative, and adventurous. You enjoy variety and novelty and like expressing your individuality and mood. Patterned bras are an easy way to spice your wardrobe and add a sense of humor and whimsy. By intertwining lace and pattern with color, you create a symphony of expression that mirrors your multifaceted identity.


Step Outside of Your Comfort Zone

Remember, while you might have your favorite color, there’s nothing as rewarding as trying something new and different. Your bra drawer is your canvas, so don’t be afraid to experiment. Try a color that makes you nervous or a pattern that pushes your boundaries. You might just discover a whole new side of yourself, a hidden confidence you never knew existed, as well as new ways to feel good and look good. You might surprise yourself by how a different bra color can change your attitude, confidence, and attractiveness.

So go ahead, embrace the fancy pattern! Rock that sunshine yellow, dare to wear the sexiest bra colors out there, and let your colors sing your unique song. If you usually wear white bras, why not try a black bra? You might just discover your edgy side. If you usually wear nude bras, why not try a pink one? You can add warmth and sweetness to your look, making you look more youthful and charming.

The bottom line is, don’t be afraid to step outside of your comfort zone and explore new bra colors. Because at ThirdLove, we believe that every shade, every pattern, tells a story. It’s the of you, your confidence, your strength, and your undeniable beauty. So let your colors shine, and remember darling, you are beautiful in every hue.


What’s your go-to bra color? Maybe you have more than one. Whether you’re sassy or shy, bookish or bold, (or a little bit of all of those) we’ve got a shade waiting to complement you. Peruse all our lingerie collections and try out different color pairings by matching your bra with underwear in the same, similar, or contrasting color.