Style Foundations: Kelsie Hayes
Kelsie Hayes is a visionary florist, creative director, entrepreneur, and author. For years, she has brought beauty into borrowed spaces, transforming storefronts, showrooms, hotels, restaurants, and blank slates into environments filled with feeling. HOUSE OF THREE is the next evolution: a permanent home for her creative point of view and a platform for the community she's built. Below, Kelsie shares how her Zero Edge Contour Bra sets the basis for her day:
"It's the layer no one necessarily sees, but it sets the foundation for everything I put on after it."
Every arrangement Kelsie builds starts with a base layer you’ll never notice. Style Foundations is built on the same idea: the reset isn’t a new look, it’s the groundwork underneath it. So we asked Kelsie what that groundwork looks like in her own life, from the way her mornings begin to the first thing she puts on.
What's the foundation of your craft?
"Curiosity. Letting myself continue to discover new things, pay attention, and find inspiration in the details."
What's the part that nobody sees?
"The editing. In both work and life, people see the finished version, but not all the decisions behind it - what to keep, what to let go of, and knowing when something is enough."
How do you set the tone for your day? What are your rituals?
"My daily rituals: mornings with my husband and my daughter, then having a peaceful walk to work. No headphones, no distractions - just a little time alone with my thoughts before the day starts."
What's the first layer you put on?
"I start with what's closest to me. It's the layer no one necessarily sees, but it sets the foundation for everything I put on after it. For me, fit and comfort are key. The Zero Edge Contour Bra gives me the support I want while still feeling comfortable enough to wear all day."
What does it set up for the rest of your day?
"It sets the tone for the rest of my day. When I feel comfortable and confident from the start, I can focus on everything else."
That's the thing about a foundation - it's rarely the part anyone else sees. It's the layer beneath every arrangement, every room transformed, every decision about what to keep and what to let go. For Kelsie, that layer is her Zero Edge Contour Bra: support she can count on, comfort that lasts all day.
Shop Julia's Foundation - the Zero Edge Contour Bra.
Tags:
