The Story of Our Pima Cotton Bras and Underwear
So…What Is Pima Cotton?
It’s all about the fibers. With fibers that are 50 percent longer than those in standard cotton, Pima Cotton is smoother and more luxurious than its shorter-fibered cousin. The result is a premium fabric that won’t pill, feels super soft, keeps you cool when the temperature heats up, and warm when it cools down.
With that kind of appeal, it’s no wonder that our Pima Cotton Collection is so loved. Unbelievable comfort in a range of effortlessly cool styles, our Pima Cotton bras and underwear are elevated luxuries you can wear every day.
Pima Cotton T-Shirt Bra
Our 24/7™ Pima Cotton T-Shirt Bra combines signature ThirdLove elements like memory foam cups with unique accents that lend to the bra’s casually cool style. Luxe elastic trim adds a subtle sheen, while the keyhole cutout feels fresh and playful without sacrificing support.
Pima Cotton Wireless
The Pima Cotton Wireless Bra is a zero wire design for a zero-stress fit. Molded cups with an innovative built-in support structure keep you lifted without giving your girls the dreaded “uni-boob” that so many wireless bras are prone to do. Finished with a subtle v-neckline, the Pima Cotton Wireless moves with you for all-day comfort and wearability.
Pima Cotton Contour Plunge
Designed with the structure and support you need, 24/7™ Pima Cotton Plunge Bra forms to your body for a reliable fit that always holds you in place. For added versatility, our Pima Cotton Plunge also includes removable inserts, so you can give yourself an extra lift whenever you want it.
Our Pima Cotton Underwear
The result is a premium fabric that won’t pill, feels super soft, keeps you cool when the temperature heats up, and warm when it cools down.
Discover more of the Pima Cotton Collection here.
Additional reporting by Nicole Yi.