The wire vs no wire bra debate often comes down to personal preference and needs. Underwire bras provide structured support with features like flexible, poke-free underwire and memory foam cups that mold to your shape, making them ideal for a polished look. On the other hand, wireless bras prioritize lightweight comfort, offering great shape and smoothness with features like built-in foam cups and adjustable closures for all-day ease. The choice between underwire vs no underwire bra depends on whether you prioritize firm structure or effortless comfort.
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Our bras are all-inclusive and come in half-size cups to match all breast shapes and sizes.
Zero Edge™
Wireless Push-Up Bra
$68
Zero Edge™
Push-Up Bra
$68
Zero Edge™
Strapless Bustier Bra
$68
Zero Edge™
Wireless Push-Up Bra
$68
ComfortStretch
Smoothing Wireless Bra
$70
24/7® Classic
T-Shirt Bra
$74 $49
ComfortStretch
Smoothing Full Coverage Bra
$78
ComfortStretch
Back Smoothing T-Shirt Bra
$78 $39
24/7® Classic
Strapless
$68 $49
Zero Edge™
Strapless Bustier Bra
$68
24/7® Classic
Wireless Bra
$68
24/7® Classic
Unlined Lace Minimizer
$82
24/7® Classic
T-Shirt Bra
$74
24/7® Classic
Unlined Lace Minimizer
$82
24/7® Classic
Perfect Coverage Bra
$74
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Exchanges free for 60 days for all U.S. orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached. We only accept underwear in unworn condition, with original tags, in its unopened original polybag. Items marked final sale are not eligible for return or exchange. If something’s not right, we can help. Our Fit Experts are available via live chat, or email to answer any questions you might have.
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Styles in AA-H, including half cups
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