Your favorite styles, blooming in
springy floral hues.

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New in town

The new Robe plus other fresh arrivals.

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Listen to your boobs

Find their perfect fit with
bras starting at $39.

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90,000 5-Star Reviews and Counting

Never underestimate the power of a comfortable bra — we sure don't, it's at the core of everything we do. Our bras are designed differently, with comfy details in cups AA–I, including half-cups.

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We make things comfortable

For style that you can feel great in.


Perfect Fit Promise

We stand behind our products. If you don’t love it, exchanges & returns are free for 60 days.


Premium Details

Thoughtful designs that never sacrifice style for comfort.


Exclusive Half-Cups

In-between cup sizes — not too big, or too small, just right.


Support for all women

Over $40 million bras donated to women in need.

Feels like feathers, marshmallows, clouds.

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6 Pairs for $48


Lucious Lace

All Underwear

Head-to-toe comfort

Classic, uncomplicated, essential. Meet our #1 bra & underwear.

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Get your leisure on — warm weather style — with lightweight French Terry.

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