24/7® Classic Uplift Plunge Bra

$74

13,250 Reviews

Rated 4.3 out of 5 stars from 13,250 reviews

24/7® Classic Uplift Plunge Bra

$74

13,250 Reviews

Rated 4.3 out of 5 stars from 13,250 reviews

Cup

Size

Size guide

Product Details

The 24/7® Classic Uplift Plunge Bra is made for deep-V and low-cut tops where a regular bra would peek out. This low-cut plunge bra sits low enough to stay hidden, so no straps or center panel show. It boosts your shape up and in for just-right cleavage, with support you can wear from morning through night.

  • Deep-V, low-cut design: A low center front and minimal coverage keep the cups out of sight under open necklines.

  • Ultra-thin foam cups: Add shape and full nipple coverage under thin fabrics without adding bulk.

  • Removable pads: Leave both in for more lift and cleavage, take them out for a natural look, or use just one to balance uneven cup sizes.

  • Poke-free underwire: A flexible underwire keeps you lifted all day without digging in.

  • No-show double-layer back: Stays smooth and hidden under fitted tops.

  • All-day comfort details: A scratch-free, tagless label means nothing rubs or itches, and outward-set straps stay put and add subtle lift.

Wear it under deep V-necks, wrap dresses, and low-cut dresses, and take it from the office to dinner.

Size & Fit
  • True to size
  • Minimal (less) coverage
  • Wondering if a plunge bra will fit your shape? The 24/7® Classic Uplift Plunge comes in cups AA–H, including exclusive half cups, so smaller and fuller busts can both get a fit closer to true. It runs true to size and works especially well on petite frames. Not sure of your size? Take the Fit Quiz, or chat with a fit stylist for one-on-one help.
Bra Size Calculator & Chart

Thirdlove offers over 60 bra sizes from 32 to 44 band and bra cup sizes from AA to H cup, including our exclusive half cup sizes. Using your current bra size as a starting point, you can refer to the bra cup size chart below to refine your fit.

Bra Size Calculator & Chart

How To Use The Bra Size Chart

When using the chart to find your bra size, keep in mind:

  • The band size increases as you move from left to right. Move left or right within the row if your band doesn't fit.
  • The cup size increases as you move from top to bottom on the chart. Move up or down the columns if your cups don't fit. In between cup sizes? Go up or down a half-cup! And keep in mind if you want styles that are full coverage or not!
  • Bra sizes that share a row are sister sizes, meaning they share the same cup volume (though they have different cup letters). For example, at a glance they’re all just different bra sizes. However, the row with bra sizes 36C, 38B, and 40A have something in common: they all have the same cup volume but have different band sizes. The same goes for the row with bra sizes 38H, 40G, 42F, 44E, 46D, and 48C.
Bra Size Calculator & Chart

Measure snugly around your rib cage (underbust) and around the fullest part of your bust, in inches. Step 1 gives your band. For step 2, subtract your underbust from your bust and find the difference in your band's column. These are the sizes our Bra Size Calculator gives.

Step 1: Band size by underbust measurement (inches). Each range excludes its lower value and includes its upper value.
Underbust (in) Band size
24.9 – 28.5 30
28.5 – 30.5 32
30.5 – 32.5 34
32.5 – 34.5 36
34.5 – 36.5 38
36.5 – 38.5 40
38.5 – 40.5 42
40.5 – 42.5 44
Step 2: Bra size by band and by bust minus underbust (inches). Each range excludes its lower value and includes its upper value.
Bust − underbust (in) Band 30 Band 32 Band 34 Band 36 Band 38 Band 40 Band 42 Band 44
Up to 2.534AA
2.5 – 330B*32A*34AA*
3 – 3.530C32B34A
3.5 – 430C½32B½34A½
4 – 4.530D32C34B36A*
4.5 – 530D32C½34B½36A½
5 – 5.530E32D34C36B38A*
5.5 – 630E½32D½34C½36B½38A½
6 – 6.530F32E34D36C38B
6.5 – 730F32E½34D½36C½38B½
7 – 830G32F34E36D38C40B*
8 – 932G34F36E38D40C42B*
9 – 1034G36F38E40D42C44B*
10 – 1134H36G38F40E42D44C
11 – 1236H38G40F42E44D
12 – 1338H40G42F44E

* Also the result when the difference is exactly 2.5 in: 30B, 32A, 34AA; 4 in: 36A; 5 in: 38A; 7 in: 40B; 8 in: 42B; 9 in: 44B.

The calculator only gives a size for an underbust over 24.9 in, up to 42.5 in, with a difference of up to 13 in. Blank cells and measurements outside these ranges have no size in the calculator.

Fabric & Care
  • 76% nylon/24% Spandex
  • Machine wash in cold, lay flat to dry
  • Use a garment bag for machine wash
Shipping & Returns

Perfect fit promise: Exchanges free for 60 days for all eligible orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached. We only accept underwear in unworn condition, with original tags, in its unopened original polybag. Items marked final sale are not eligible for return or exchange. If something’s not right, we can help. Our Fit Experts are available via live chat, or email to answer any questions you might have.

Complete the Look

Similar Loved Styles

What Our Customers Are Saying

  1. Keekeebirds

    Rated 5 out of 5 stars

    Very comfortable

    I love these 24/7 Uplift Plunge bras. I am always on the hunt for a comfortable bra that also looks nice. They are so comfortable I can wear them all day with no complaints, no tugging or pulling. I have 5 of these including the lace style. I am normally a 36C or 38C but in this bra I wear a 36C. I find these to be a little bit roomier than other bras.

    Cup Size
    C
    Fit
    Runs large
    Comfort
    Excellent
  2. Lisa

    Rated 5 out of 5 stars

    One of my go to bras

    Super comfy, love the coverage and the weight is nice. The fabric is comfortable and doesn't irritate my skin. I love this style so much! Only downside is that sometimes with thinner golf polos (like i have to wear for work) it may show a double line because of the way it is made. Still one of my favorites though!

    Cup Size
    D
    Fit
    True to size
    Comfort
    Excellent
  3. Alli H.

    Rated 5 out of 5 stars

    The best underwire bra

    I came to Thirdlove after Wirecutter's review and can confirm the bra is as comfortable as they say! For underwire, at least. I love the unique design of the mesh and the removable pads—they truly help balance out the girls if you're a lil lopsided like me. Also, the half sizes are amazing. Fits so well, looks so flattering, I don't think I can ever go back.

    Cup Size
    B 1/2
    Fit
    True to size
    Comfort
    Good
  4. Lisa B.

    Rated 5 out of 5 stars

    A rarity!

    I am an unusual size for these days—a 42 B, and perhaps truly an A (but that bra does not exist). I am a small cup size who would love some pushup or even padded options, but the large band size makes it an odd combo and impossible to find. Until now!!!!!! Thank you thank you thank you, Third Love.

    Cup Size
    B
    Fit
    Runs large
    Comfort
    Good
  5. juliette f.

    Rated 5 out of 5 stars

    Excellent product

    I was unsure of which size to choose. I used the size guideline and measure my bust. It was a little bit different from my usual size, but it ended up being perfect. Very comfortable, fits perfectly and makes a beautiful bust. Great with a dress!

    Cup Size
    B
    Fit
    True to size
    Comfort
    Good

FAQs

How low does a plunge bra sit on the chest?

A plunge sits low with a deep-V center, so it stays hidden under low-cut and V-neck tops. If you want a different look, adjust the removable pads to customize your cleavage.

Can I return or exchange the 24/7® Classic Uplift Plunge Bra?

Yes, exchanges are free for 60 days on eligible orders, as long as you keep the original tags attached and the item unworn. If you're swapping for fit, take the Fit Quiz first so you land your true size.

What colors does the 24/7® Classic Uplift Plunge Bra come in?

It comes in black, taupe, rose-dust, mocha, topaz, and orchid. If you want a shade that disappears under lighter tops, taupe or mocha are easy everyday picks.

What is the 24/7® Classic Uplift Plunge Bra made of?

It's made of 76% nylon and 24% Spandex, with ultra-thin foam cups, a flexible poke-free underwire, and a no-show double-layer back. The removable pads let you balance uneven cup sizes and fine-tune your cleavage.

How do I wash the 24/7® Classic Uplift Plunge Bra?

Machine wash cold and lay flat to dry to protect the shape and fabric. Pop it in a garment bag first to keep the underwire and cups intact.