Shelf bras and built in bras are bras that are sewn into tops, dresses, or loungewear to offer support without the need for a separate bra. A shelf bra offers light support with an extra layer of fabric and an elastic band under the bust, while a built in bra for women typically includes structured cups or padding for added shape and coverage. Both provide convenience as you don’t need to wear a separate bra, but built in bras offer more support for everyday wear.
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Our bras are all-inclusive and come in half-size cups to match all breast shapes and sizes.
24/7® Classic
T-Shirt Bra
$72 $59
24/7® Classic
Second Skin Unlined
$72 $49
24/7® Classic
Uplift Plunge Bra
$72 $59
24/7® Classic
Strapless
$68 $49
Smoothing Scoop Wireless Bra
$48 $29
24/7® Classic
Wireless Crossover Minimizer Bra
$68
24/7® Classic
Unlined Minimizer Bra
$78
Zero Edge™
Wireless Push-Up Bra
$58 $49
Zero Edge™
Push-Up Bra
$58 $49
24/7® Classic
Wireless Bra
$68 $59
24/7® Classic
Perfect Coverage Bra
$72 $59
Form 360 Fit™
Wireless Bra
$68 $49
ComfortStretch
Smoothing Full Coverage Bra
$78 $69
ComfortStretch
Front Close T-Shirt Bra
$78
ComfortStretch
Smoothing Wireless Bra
$68
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Returns & exchanges free for 60 days for all U.S. orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached. We only accept underwear in unworn condition, with original tags, in its unopened original polybag. Items marked final sale are not eligible for return or exchange. If something’s not right, we can help. Our Fit Experts are available via live chat, or email to answer any questions you might have.
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Styles in AA-H, including half cups
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is available over $35