Why we love it
Ready to ditch the wire? We designed our 24/7™Classic Wireless Bra with the same support an underwire bra provides, with lasting comfort and perfect fit. Our smoothing microfiber fabric and supportive contoured memory foam cups give you a perfectly smooth shape under any top, including even your thinnest blouses. The wide band on this wireless bra will stay put for whatever your day has in store. It’s all the things you love about our cult-favorite 24/7™ Classic T-shirt bra -- without the wire!