A well fitted bra can add a lot to a woman’s style and confidence. However, not all women have enjoyed their experience as styles did not always cater to diverse body types. For some, bras represented an outdated time of traditional expectations or tools of societal pressure.
Perhaps the main reason for women rejecting wearing bras was the lack of well fitting, comfortable options.
Bras originally catered to a narrow range of body types and those falling outside the norm found themselves subjected to underwires that dug and tight, pinching bands. Poorly fitting bras also contributed to shoulder, back and neck pain.
Cheap fabrics meant that bras were hot and uncomfortable which trapped heat and irritated skin.
Rigid molded cups squished boobs into an unflattering and uncomfortable fit and left many women feeling restricted and unnatural.
Thanks to innovative designs, the bra industry has made huge strides in becoming far more style inclusive.
The T-Shirt bra ranks as the most popular bra style among women and it’s easy to see why. The 24/7 Classic T-Shirt Bra sports memory foam cups that mold to your shape with adjustable straps and no-show double back layer. Half cup sizes means you are guaranteed to find the perfect fit. Invisible under clothing yet the most comfortable and supportive bra for everyday wear.
You can be a fan of wires and still love this wireless bra. The 24/7 Classic Wireless Bra has built in foam cups that protect your modesty while keeping you fully supported, shaped, smooth and oh so comfortable. Made with lightweight microfiber, you’ll love the cool, silky fabric against your skin.
Want that natural look? Then the 24/7 Classic Second Skin Unlined Bra is your go-to. Foam free double-layer cups add zero bulk while wires are flexible and poke free. Wide bands wrap around with firm, cool comfort. Unlined bra lovers get natural, smooth support without compromising comfort.
A bad fitting, uncomfortable bra is the main reason that many women shy away from bras. That does not have to become your story. Get to know your numbers by taking our easy Fitting Room Quiz. There are a wide range of the most comfortable bras with support. Once you know your numbers, finding the right bra for you is so much easier.
With an industry that once only seemed to offer little to no options in bras for women, ThirdLove set out to solve this bra-blem.
Women deserved the most comfortable bras that fitted their bodies.
ThirdLove designed and tested every style before it’s given the seal of approval.
Comfortable bras for women are no longer an unsolved mystery. Natural fabrics and lightweight synthetics provide much needed support laced with comfort. A vast range of styles and sizes are available at ThirdLove, giving women access to the best bras for women who hate bras.
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Returns & exchanges free for 60 days for all orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached. We only accept underwear in unworn condition, with original tags, in its unopened original polybag. Items marked final sale are not eligible for return or exchange. If something’s not right, we can help. Our Fit Experts are available via live chat, or email to answer any questions you might have.
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Styles in AA-H, including half cups
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