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Inc. Magazine

Marshal Cohen of consumer-analysis firm NPD says ThirdLove's insight--pioneering cup half-sizes--is revelatory. 'You wouldn't want to buy a shoe that...

Business Insider [copy]

A big reason they’re so comfortable is the heavenly soft material they use, but another is the revolutionary attention ThirdLove pays...

Fast Company

ThirdLove offers the widest range of sizes on the market, including half sizes. Today, it is moving beyond just fit...

The New York Times

Bras should have been the first item to go online. You don’t do it with friends, women don’t like the...

Fortune

ThirdLove has also challenged the traditional sizing that is a Victoria’s Secret mainstay. By aggregating tens of thousands of real...

Coveteur

The world is made up of a variety of skin tones—and what perfectly blends for one person probably won’t work for another....

Entrepreneur

Zak, who worked as a senior marketing manager at Google before founding the company, differentiated ThirdLove from other lingerie startups...

Racked

ThirdLove, a direct-to-consumer brand with a robust try-before-you-buy program, started offering five “naked” shades this past winter. T-shirt, full-coverage and...

Business Insider

If bra shopping feels like a modern-day "Goldilocks and the Three Bears" — one cup is too big, while the...
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