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Inc. Magazine

Marshal Cohen of consumer-analysis firm NPD says ThirdLove's insight--pioneering cup half-sizes--is revelatory. 'You wouldn't want to buy a shoe that...

The New York Times

Bras should have been the first item to go online. You don’t do it with friends, women don’t like the...

Fortune

ThirdLove has also challenged the traditional sizing that is a Victoria’s Secret mainstay. By aggregating tens of thousands of real...

Huffington Post

Heidi Zak is the co-founder of ThirdLove, an innovative bra and underwear brand that believes fit should come first. In...

InStyle

This app/website is great for girls who do not want to have a traditional in-store fit experience. Snap a pic...

Inc. Magazine

Few women would say shopping for a bra is a pleasant experience. That’s why Zak hopes to win customers over with...

Elle

An outfit has to be really, REALLY good for me to consider wearing a strapless bra, but this one might...

Star

Sporty silhouette with side elastic straps that are meant to be seen...

WSJ

Many online lingerie startups are also gaining traction by providing alternatives to Victoria’s Secret, both in terms of style and...
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