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Press

Inc. Magazine

Marshal Cohen of consumer-analysis firm NPD says ThirdLove's insight—pioneering cup half-sizes—revelatory. 'You wouldn't want to buy a shoe that didn't...

Fast Company

ThirdLove has gained a reputation for making some of the best-fitting bras and having one of the easiest at-home try-before-you-buy...

Who What Wear

Well, the [ThirdLove] Fit Finder Quiz does an incredible job of factoring in breast shape; height; your current favorite bra...

The New York Times

Bras should have been the first item to go online. You don’t do it with friends, women don’t like the...

Entrepreneur

Heidi Zak says she's on a mission to find the perfect bra for every woman. For the last five years,...

The Washington Post

ThirdLove, which started with cup sizes A through E, now goes through size K. The company also offers half-size cups....

Fortune

ThirdLove has also challenged the traditional sizing that is a Victoria’s Secret mainstay. By aggregating tens of thousands of real...

Business Insider [copy]

A big reason they’re so comfortable is the heavenly soft material they use, but another is the revolutionary attention ThirdLove pays...

Brit + Co

Knowing that bra shopping is such a difficult and frustrating experience for so many, Zak sought out to “solve a...
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