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An in-house entrepreneurial mentorship program for women of color.

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Started in 2020 to help encourage & support start-ups led by women of color, we choose one recipient every year to receive a $20k grant. Plus, brand amplification, business & financial advice from our founders, and close mentorship by our ThirdLove teammates in their area of expertise.

How to apply

This application is open to all women of color ready to take the next step. If you’d like to apply to the TL Effect program, click the link below to fill out the online form. We can’t wait to learn more about you and your brand. Good luck to all applicants!

The TL Effect Hall of Fame

Arah Sims of Kyutee Beauty

“I learned how to segment my company by division and manage it to set the foundation to scale. It helped me create seasonal timelines, improve branding and photography, better diversify my merchandise and uplevel my marketing. The experience was truly invaluable.”

Tiffany Griffin of Bright Black Candles

“This program was a game changer. I've found that SOCIAL CAPITAL is actually the secret sauce to being a successful entrepreneur. Social capital affords you mentoring and access to information, two essential ingredients for success, and this is exactly what I got by participating in the TL Effect program.”

Dorian Morris of Undefined Beauty

“The TL Effect gave me the tools and strategic sounding board to scale Undefined. It helped me continue to create a space for those new to plant-based solutions and clean beauty to feel comfortable exploring plant magic and jumpstarting their wellness journey.”

Orion Brown of BlackTravelBox®

“What excites me about ThirdLove is that it’s where I want to be in five years — having built an e-comm brand, served women, created community and a platform for change. It’s such a game changer to have a program and mentorship that just fits.”