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Press articles

  • Thirdlove’s New ‘Second Skin’ Bra Feels Like Nothing’s There in the Best Way Possible—Without Skimping on Support

    ThirdLove just launched an unlined bra that might just be the softest, most comfortable thing I've ever strapped my chest into, and it doesn't waiver on support. The 24/7® Second Skin Unlined Bra is practically invisible under clothing, designed with a barely-there feel that nixes all drooping and dropping.

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  • Thirdlove's Unlined Bra Lifts Like A Push-Up & Feels Like A Bralette

    It’s me, Bustle’s Unofficial Boob Editor, back at it again with a review so positive, I’m debating tossing all my bras and pledging my loyalty to this one alone. ThirdLove just launched its 24/7® Second Skin Unlined Bra, and as someone who has sworn off the undergarment almost completely over the past few months, I knew I had to share my thoughts about why this one impressed me so much.

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  • This Is the Only Sports Bra That Keeps My Big Boobs In Place During Workouts

    Featured in the fan-favorite bra company's newly launched athletic collection, the sports bra delivers support and comfort with its full-coverage contour cups and wireless design, which give you the flexibility needed to nail each move without worrying about boob slippage or uncomfortable digs and pinches.

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  • ThirdLove's Seamless Collection is *Finally* Here, and I'm in love

    Yup, the lingerie company ThirdLove, whose products are the favorite of many here at Cosmo, just came out with a seamless collection that features four new ultra-comfy bras.

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  • This lingerie startup surveyed thousands of women to create the best-fitting bra on the market

    ThirdLove's 24/7 classic T-shirt bra is so comfortable and fits so well that I've accidentally fallen asleep with it on and didn't realize it until I was getting dressed the next day. ThirdLove has exceeded my expectations by leaps and bounds, and I want to replace all my bras with ThirdLove's selection.

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  • ThirdLove's nursing bra is the most comfortable one I own

    With ThirdLove's online quiz and suggested sizing, you can find the right bra without ever leaving your house or going to a fitting room with your baby.

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  • Heidi Zak Schools Brit on Boobs + Bras

    With more than 15 million data points about women's breasts, Heidi Zak and her company, ThirdLove, have arguably more information about boobs than anyone out there.

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  • Elle Logo

    ThirdLove Expands Its Bra Offering To 78 Sizes

    In today's lingerie industry, too many brands continue to fit on one size and one model, attempting to scale up or down to create new sizes without extensive fit testing and treating inclusivity like a privilege rather than a right.

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  • ThirdLove Makes Bras Specifically for People With Asymmetrical Breasts

    Ra'el Cohen, head of design, says that the ThirdLove team knew girls with mismatched cup sizes weren't being catered to in the underwire department, so they decided to solve that problem themselves.

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  • ThirdLove CEO on disrupting the bra space

    As part of CNBC's Upstart 100, ThirdLove Co-CEO Heidi Zak discusses the bra company's direct-to-consumer model and how it's already profitable.

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  • This Ridiculously Comfy Bra Is the Only One I'll Ever Fly in Again

    Memory foam - I think this is a big part of the magic — settling into a material like memory foam ensures not only support, breathability, and comfort, but it’s so comfortable that the bra itself goes unnoticed, and the cups really form to your own shape.

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  • How an Ill-Fitting Bra Inspired ThirdLove Co-Founder Heidi Zak to Design a Better One

    A former Google and Aéropostale executive, Heidi Zak took her tech and retail skills and built her bra and underwear brand with women’s needs first.

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  • Bra sizing is wildly confusing. Her company seeks to change that

    The average bra brand has about 30 to 35 sizes, so we're offering double the amount,' says Zak. 'It's really this idea of being an inclusive brand with sizes to fit many women across all kinds of shapes and sizes.

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  • ThirdLove responds to Victoria's Secret CMO Ed Razek with open letter in New York Times

    It’s the year 2018 and I believe women deserve to be treated and marketed to in a more authentic, realistic way.

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  • ThirdLove Now Offers More Bra Sizes Than Any Other Lingerie Brand

    For its latest move, ThirdLove is now making its bras available to more women than ever before. As of today, the company will carry even more new sizes, bringing its offerings up to 78 sizes total. In a stat the brand shared with Fashionista, the new range of sizes 'covers approximately 87 percent of women.'

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  • This inclusive bra brand wants to support every woman

    ThirdLove is known for its “Fit Finder” questionnaire on the website, which gathers information from women about what they are looking for in a bra. It helps the customer find the best bra for them from ThirdLove’s selection, but more importantly, it helps the company build a repository of data that will help it figure out what products to make...

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  • This bra is so comfortable and fits me so well I forgot I was wearing it

    Their slogan is "the best bra is one you never think about," and we all came to unanimously agree with that statement and their execution of it. I think this is potentially the only time in my life that I can say I forgot I was wearing one, but I did with ThirdLove's 24/7 Classic T-Shirt bra.

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  • ThirdLove Creates Program to Help Female Entrepreneurs of Color

    "We're a company that believes in developing strong women," Heidi Zak, cofounder and co-chief executive officer of ThirdLove, told WWD. "So the idea of backing and helping female founders of color really. aligned with the brand and is something we can continue doing."

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  • This direct-to-consumer brand will help you find a bra that fits

    By shopping ThirdLove's various bra styles, women everywhere can find an option that feels as good as it looks — which as it turns out, is no small feat for almost 80% of women.

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  • How ThirdLove became the most size-inclusive bra brand

    Five-year-old direct-to-consumer company ThirdLove is increasing its size options in an effort to capture a larger part of the market and proclaim itself as the most inclusive bra brand in the industry.

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  • The Bra That Had a 1.3 Million-Woman Waitlist Is Back and Better Than Ever

    ThirdLove’s ethos is to have a bra for every woman, to help every woman feel confident every day of her life. This is just the beginning; we’ll be launching more sizes and styles in the future.

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  • How an MIT Grad Made a $68 Bra So Perfect, You'll Forget You're Wearing It

    Marshal Cohen of consumer-analysis firm NPD says ThirdLove's insight—pioneering cup half-sizes—revelatory. 'You wouldn't want to buy a shoe that didn't have half-sizes. Why would you want to buy a bra without them?' says Cohen.

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  • The Former CEO Of Victoria's Secret Is Betting On ThirdLove, Heidi Zak's Tech-Enabled Lingerie Company

    Heidi Zak is the co-founder of ThirdLove, an innovative bra and underwear brand that was the first to offer half-cup sizing and allows women to measure themselves at home.

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  • Third Love Review: We Tried The 24/7 Classic T-Shirt Bra With Nearly 30,000 5-Star Reviews

    "I love this fit. It's as comfortable as the review said it was.

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  • ThirdLove Names Black Beauty Brand Kyütee Beauty Recipient of TL Effect

    'Having the opportunity to learn the ropes from an industry icon like ThirdLove is bigger than just me — it’s about fulfilling a passion and my vision for Kyütee to be the world’s most trusted online resource for purchasing nail glam and the hottest products in beauty,' Sims said.

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  • ThirdLove, A Bra Company Taking On Victoria's Secret, Raises $55 Million

    'This new funding round allows us to continue delivering on ThirdLove’s mission to create a bra for everybody,' said cofounder and co-CEO Heidi Zak in a statement. 'We are more dedicated than ever to giving all women the level of choice they deserve.'

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  • What Sizes Does ThirdLove Carry? The Brand's Bras Are Now Offered In 78 Sizes Because Inclusivity Is Essential

    ThirdLove remains committed to its mission of offering an unmatched array of sizes, and to create perfect, comfortable, and stylish bras for every woman in the world.

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