The Underwire

A woman modeling ThirdLove's Pima Cotton Wireless bra in white.

Mood Music: Pima Cotton Wireless

Women modeling ThirdLove's Pima Cotton Wireless Bras in a light pink color.

The Pima Cotton Wireless Bra

Model laying down and laughing in ThirdLove's Matte and Shine Balconette Bra in a silvery light blue color.

Mood Music: The Matte & Shine Playlist

ThirdLove's Holiday Party Essentials

Essential Bras for Holiday Dressing

Woman dancing happily with arms up while wearing ThirdLove's Eyelash Lace Demi Bra in Atmosphere

Mood Music: The Eyelash Lace Playlist

Katie Couric and ThirdLove Co-founder and Co-CEO Heidi Zak at ThirdLove's SOHO store in NYC

Katie Couric Is Ready to Make Waves

This Is How a Bra Should Fit

This Is How a Bra Should Fit

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