Why we love it
“When you find a bra that fits, you should have at least 3 in your rotation. That's why I created limited edition bra wardrobes. Each style has the same great fit and smoothing memory foam cup, and is offered in different fabrics and colors to fit your mood.” Ra'el Cohen, Head of Design
Sometimes it feels good knowing you have a little secret hiding under your clothes. We've curated this collection of 24/7™ bras to cover you through every moment of your busy life. The 24/7™ All Lace Balconette, 24/7™ Strappy T-Shirt, and 24/7™ Classic T-Shirt bras all feature buttery soft memory foam cups that form to your body, and all have the same great fit that you love.
Each of our 24/7™ bras feature padded back closures, gold alloy hardware, and memory foam cups. Pleated straps and lovely lace details in a timeless and classic color palette make this the perfect bra wardrobe.