Why we love it
“When you find a bra that fits, you should have at least 3 in your rotation. That's why I created limited edition bra wardrobes. Each style has the same great fit and smoothing memory foam cup, and is offered in different fabrics and colors to fit your mood.” Ra'el Cohen, Head of Design
The Essentials Collection speaks for itself. We've curated this collection of three of our best-selling 24/7™ bras to cover you through every moment of your busy life. The 24/7™ Classic T-Shirt bra, 24/7™ Classic Push-Up, and 24/7™ Classic Strapless all have the same great fit that you know in the color you love.
Each of our 24/7™ bras feature padded back closures and gold alloy hardware. Pleated straps and buttery soft microfiber in a timeless nude palette make this the perfect bra wardrobe. The best part -- save $18 when you buy all three bras!