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To make the best cotton plunge bra, we utilized luxuriously soft, and breathable Pima Cotton to create our 24/7™ Pima Cotton Plunge. Designed with more coverage and memory foam cups that form to your body, this plunge bra lifts you up and holds you in, keeping you secure through every moment. An effortlessly cool style, this pima cotton bra includes removable inserts to help you customize your support and fit.

  • Available in AA-I, including our signature half-cup sizes, and bands 30-48
  • Available colors may vary by size
  • Plunge-style memory foam cups with removable inserts
  • Flexible, nickel-free wires
  • Foam padded hook & eye with tagless (scratch-free!) printed label
  • Gold alloy hardware
  • Pima cotton/nylon/spandex

    60 Day Fit Guarantee

    We want you to be completely happy with your ThirdLove purchase. If you don’t love it, exchanges and returns are free for 60 days. If something’s not right, we can help. Our Fit Experts are available via live chat and email to answer any questions you might have. Our Returns & Exchanges Center makes it easy for you to locate your order and easily swap out the size and/or style.

    This style is great for these breast shapes:

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    Designed for Your Comfort

    Bras made for style that you can feel great in.

    Perfect Fit Promise

    We stand behind our products. If you don't love it, exchanges & returns are free for 60 days.


    Premium Details

    Thoughtful designs for support that puts your comfort first.


    Over 80 Bra Sizes

    Created with the measurements of millions of women.


    Supporting Women

    Over $18 million worth of bras donated to women in need.