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We Polled Our In-House Moms: What’s Your Favorite ThirdLove Bra?

The path of motherhood is a unique mixture of immense joys and, as we know firsthand, inevitable challenges. Meeting your newborn, first steps, and hearing little “I love you”s go hand in hand with sleepless nights, chasing toddlers and the ups and downs of adolescence. As a mom, you deserve to be celebrated and supported every step of the way.

Which bra wins over the women who know bras—and babies—best? In search of the things that make mothers feel comfortable and confident, we asked five moms at ThirdLove to tell us the bra that they love the most.

Heidi Zak—Co-Founder of ThirdLove

Mom to: Sloane (age 3) and Zak (age 1)

Favorite ThirdLove Bra: 24/7 Lace Balconette Bra in Deep Orchid

Bra Size: 32 B½

“While I love our Classic T-shirt Bra, there's something special about our 24/7 Lace Balconette Bra. After having both of my kids, I want a bra that's comfortable but feminine. Our Lace Balconette has such a classic silhouette, and instead of a neutral tone, I tend to reach for my favorite color, Deep Orchid. It’s a nice little unexpected pop of color that makes me feel good.”

Ra’el Cohen—Head of Design at ThirdLove

Mom to: Nico (just a few weeks old!)

Favorite ThirdLove Bra: 24/7 Classic Wireless Bra in Black

Bra Size: 34B

"I've always loved our 24/7 Classic Wireless Bra in Black. It's the perfect mix of support and comfort. It has the side coverage I need, but the deep-v front is really flattering and gives me just a hint of natural cleavage.”

Kate Kittredge—Head of Brand at ThirdLove

Mom to: Noe (age 3 ½) and Coco (age 2)

Favorite ThirdLove Bra: 24/7 T-shirt Bra in Naked 2

Bra Size: 32 B½

“My favorite ThirdLove bra, hands down, is our 24/7 Classic T-shirt Bra in Naked 2. I have two munchkins under the age of four, and I’m constantly chasing them around—so I need a bra that’s just super soft and comfortable. Plus, after breastfeeding, I lost a lot of my breast tissue and our T-shirt Bra gives me back some of that definition and smoothing that I need.”

Clare Karunawardhane—Director of Design at ThirdLove

Mom to: Alexander (age 2)

Favorite ThirdLove Bra: 24/7 Lace Full Coverage Bra in Blue Iris

Bra Size: 34E

“I have a larger cup size (E), so after having Alexander two years ago, I knew I wanted something with a bit more coverage—but not too much coverage (yes, there is such a thing!). The ThirdLove 24/7 Lace Full Coverage Bra is flattering in all the right places, and the wide straps make me feel supported and comfortable without having to sacrifice style. Plus, our new Blue Iris color makes me happy every time I put it on.”

Erika McGriff—Director of Production and Sourcing

Mom to: Doug (24)

Favorite ThirdLove Bra: Perfect Contour Plunge Bra in Deep Orchid

Bra Size: 34C

“Even though my son is grown now, I look back on the days of 3 am wake up calls with a newborn fondly. I remember feeling like my breasts weren’t as perky as they used to be once I had finished breastfeeding, and I wish I would have had a bra like our Perfect Contour Plunge back then. It provides such a natural lift and gives me some great cleavage. Win, win!”

To all the mothers at ThirdLove and beyond, thank you for all the work you do. We quite literally wouldn’t be here without you. Happy Mother’s Day.