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Cotton: Our Most Requested Underwear Is Here

Here at ThirdLove, we take customer input seriously. As a data-driven company that’s dedicated to perfect fit, we design our products with your feedback in mind. And our all-new Cotton Collection is no exception.

Not only did we hear you, we listened. You requested underwear that’s even more light and breathable than what we already offer. You requested cotton. After two years of developing and perfecting something so seemingly simple, we finally launched our much-anticipated Cotton Underwear (and our 24/7™ Cotton T-Shirt Bra) for the first time ever.

The result is underwear that delivers on all fronts without any of the expectations that come with traditional cotton. Available in a hipster and thong, our Cotton Underwear is made with an exceptional cotton variety called Pima for an unbelievably soft and luxurious feel.

“When we were developing the fabric, we went through many rounds to land on this premium cotton,” said Valerie Yurchanka, ThirdLove’s Senior Designer. “We wanted to make sure the fabric was really soft and smooth and felt amazing on the body.”

Though meant to be your everyday layer, our Cotton Underwear was created with thoughtful details that could be easily overlooked. The rounded, microfiber edge, for example, is the same material found in our core styles, including the 24/7™ Classic T-Shirt Bra. The microfiber prevents the fabric from riding up or cutting into the skin, and its inside stitching was done to be soft for invisible comfort.

“I’m going to buy 20 in every color myself,” Valerie said. “The hipster is my new go-to; I love the fit of it.”

See every color and style below — and prepare to live in them.

Cotton Thong in Sea Salt

Cotton Hipster in Sea Salt

Cotton Thong in Ballet

Cotton Hipster in Ballet

Cotton Thong in Olive

Cotton Hipster in Olive

Cotton Thong in Black

Cotton Hipster in Black
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