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Introducing Our All-New Pima Cotton Collection

It’s here: our most beloved bra, now available in cotton. Made with exceptional Pima, our Pima Cotton Collection is luxuriously soft and unbelievably comfortable. Unlike traditional cotton, Pima is a premium variety with 50 percent longer fibers, making it smoother and more durable. That means no to pilling, but yes to an incredible feel.

Our 24/7™ Pima Cotton T-Shirt Bra features classic ThirdLove elements, including memory foam cups and a comfortable double-layer band, but with a modern design. Its luxe, elastic band adds a subtle sheen while the keyhole cutout in front provides the style you want without sacrificing support.

And on top of it all, we of course kept versatility in mind. To make it the perfect everyday bra, we designed the Pima Cotton T-Shirt Bra to feature two-way convertible straps than can be worn straight or criss-crossed.

Breathability, comfort, support, and style — our Pima Cotton T-Shirt Bra is everything you could ask for and more. No more separating your work bras from your weekend bras, this one’s meant to wear 24/7.

Shop below!

24/7™ Pima Cotton T-Shirt Bra in Sea Salt

24/7™ Pima Cotton T-Shirt Bra in Ballet

24/7™ Pima Cotton T-Shirt Bra in Olive

24/7™ Pima Cotton T-Shirt Bra in Black
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