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What’s New: ThirdLove + Bloomingdale's

ThirdLove at Bloomingdale's

When we launched our best-selling 24/7 classic t-shirt bra online last year, we knew it would be a hit. What we didn’t anticipate is that it would grab the attention of a retailer like Bloomingdales. Now just one year later, we’ve partnered with Bloomingdales for their first 100% exclusive bra collection, featuring our 24/7 classic and 8 new exclusive styles.  

“We’re excited to partner with a fashion-technology brand that allows us to provide personalization and variety for our intimate apparel customers,” said Erica Russo, Bloomingdale’s OVP and Fashion Director of Accessories and Beauty.

THE COLLECTION:

“ISN’T SHE LOVELY” LACE BRA & CHEEKY

24/7 Isn't She Lovely Lace Bra & Cheeky

The same great fit as our 24/7 classic with a touch of lace. This lace version fits just as well, down to the 1/2 cup size, and is every bit as comfortable. We love the keyhole cut out and delicate gold details. Offered in black and plum for the holiday season, this is the perfect accessory -- functional and beautiful.

Size Range: A-F (includes ½ cup sizes)
Colors: Potent Plum, Black
Price: $68.00
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Size Range: XS - XL
Colors: Potent Plum, Black
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“STRAP HAPPY” BRA & THONG

24/7 Strap Happy Bra & Thong

A fresh and wearable take on the strappy trend. We designed this fashion bra to fit like our classic 24/7, with the same smooth and supportive cups that you love. The wide elastic creates a unique cut out effect on the sides and front. With its detailed back, it's the kind of bra that you won't mind showing through a draped armhole or backless dress.

Size Range: A-F (includes ½ cup sizes)
Colors: Violet Ice, Black
Price: $68.00
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Size Range: XS - XL
Colors: Violet Ice, Black
Price: $34.00
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24/7 T-SHIRT BRA, NOW 4 COLORS TO CHOOSE FROM

24-7 Classic T-Shirt Bra

The best-selling 24/7 bra is designed to be invisible under every shirt with its soft double layer micro jersey smoothing back. Now available in pink and stormy lilac.

Size Range: A-F (includes ½ cup sizes)
Colors: Nude, Black, Pink, Stormy Lilac
Price: $68.00
 Shop This Bra »

WHERE CAN I FIND IT?

The collection is available in the 59th St. New York, San Francisco, Beverly Center, Sherman Oaks and Boca Raton stores. More store locations and additional styles to come in Spring 2016! You can also shop the collection at thirdlove.com.

We’d love to hear what you think about our latest collaboration. Leave us a comment and tell us which style is your favorite!