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5 Moments, 5 Bras To Fit Them

It goes without saying, but, hey, we’ll say it anyway: The measure of a great bra is not how it looks on a hanger or fits on a model. A great bra proves itself by how it makes you feel, moment to moment, in everyday life.

We pulled a few points in the course of a day and the bras that rise to the occasion. Here are our go-to bras for that moment when...

  • You’re leading the meeting at work: 24/7™ Classic T-Shirt Bra in Your Naked Shade
    You’ve got this. And with our never-fail, always-comfortable T-Shirt Bra, you’ll feel like a boss inside and out.
  • You’re hitting the post office, Pilates, and the park: Seamless Lounge Bra in Twilight
    Sometimes your days off are as packed as your work week. When downtime is a full-time job, the breathable bamboo fabric of our Seamless Lounge Bra is your trusty personal assistant.
  • You both swiped right: Lace Balconette Bra in Potent Plum
    You may have butterflies in your stomach, but no one will know. The look of lace paired with the ease of a T-Shirt Bra makes for a combination just like you: cool, charming, and comfortable in your own skin.
  • You have no idea where the day will take you: 24/7™ Seamless Stripe in Black
    Plans, schmans. Everyone knows some of the best moments happen spontaneously. Whether it’s a coffee date or salsa dancing, a matinee or skydiving, our Seamless Stripe Bra will keep you feeling super comfortable with just the right touch of sexy.
  • Your shoulders take center stage: 24/7™ Classic Strapless Bra in Soft Pink
    It’s not everyday that you wear something off-the-shoulder, so make it count. Our 24/7™ Classic Strapless is the most dependable strapless around: fits perfectly, stays put, and most importantly, lets you forget about it.
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