You’re the best part

Everything we do is inspired by you.

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Feels like the best hug

Meet our Cashmere Collection.

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Your tush will
thank you

Our underwear is that good.

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90,000 5-Star Reviews and Counting

Never underestimate the power of a comfortable bra — we sure don't, it's at the core of everything we do. Our bras are designed differently, with comfy details in cups AA–I, including half-cups.

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Let’s Get You a Bra That Fits

Definitely not

Most likely

A New Look for Low Necklines

A natural head turner: the Petal Lace Plunge.

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High fashion, but keep it comfortable with the Shadow Stripe Uplift Plunge.

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Designed for Your Comfort

Bras made for style that you can feel great in.


Perfect Fit Promise

We stand behind our products. If you don’t love it, exchanges & returns are free for 60 days.


Premium Details

Thoughtful designs for support that puts your comfort first.


Over 80 Bra Sizes

Created with the measurements of millions of women.


Supporting Women

Over $18 million worth of bras donated to women in need.

We dream in color

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Cool, Calm, and Comfortable in Pima Cotton

No underwire necessary with the Pima Cotton Wireless.

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A lift that you’ll never fall out of, thanks to the Pima Cotton Plunge.

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Smoother, softer, cooler, this is the Pima Cotton T-Shirt Bra.

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3 Pairs for $30

6 Pairs for $46

2 Pairs for $36

All Underwear

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