Any way shape
or Form

Wireless bras and body-hugging undies, meet our seamless collection.

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In Your Element

Colors designed for your
best summer self.

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Best of the best

Customer favorites for boobs,
butts, & beyond.

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90,000 5-Star Reviews and Counting

Never underestimate the power of a comfortable bra — we sure don't, it's at the core of everything we do. Our bras are designed differently, with comfy details in cups AA–I, including half-cups.

I definitely am


Say it with your bra

An upclose shot of a model wearing a lace back t-shirt bra.

Statement style to let them know you’re a natural trendsetter.

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Model wearing a black strapless bra.

Play it aloof with strapless that doesn’t give anything away.

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We make things comfortable

For style that you can feel great in.


Perfect Fit Promise

We stand behind our products. If you don’t love it, exchanges & returns are free for 60 days.


Premium Details

Thoughtful designs that never sacrifice style for comfort.


Exclusive Half-Cups

In-between cup sizes — not too big, or too small, just right.


Support for all women

Over $40 million bras donated to women in need.

Wow ‘em in wireless — starting at $39

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6 Pairs for $48


Lucious Lace

All Underwear

Kit & Save

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