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Celebrating 5 years

of the bra that started it all.

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Our 60 Day Fit Guarantee

Wear it. Wash it. If you don't love it for any reason, we'll take it back.

Loved and worn by millions of women

Free Exchanges and Returns

Support from our team of expert fit stylists

Proud to donate all gently worn bras to women in need

Smooth & Supportive

Everyday, All-day Comfort

Comfortable and sexy...everything that I could ever want in a bra. Nan, 42B - Customer

Breathable Pima Perfection

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24/7 Style and Comfort

True classics never go out of style.

The underwear you've waited your whole life for.

More love, less money
Buy 2 bras, save $15 / Buy 3 bras, save $25 / Buy 4 bras, save $40
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More love, less money
Buy 2 bras, save $15 / Buy 3 bras, save $25 / Buy 4 bras, save $40
View Details
Thoughtfully designed, expertly crafted.
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